• e.l.f. Beauty will run an in-person activation at the Minnesota State Fair in St. Paul, Minnesota, Aug. 27-30.
• Branding will extend to the fair’s Skyride gondolas for the duration of the fair, with QR-code giveaway promotions.
• Separate on-the-ground activation planned in Dallas in October, tied to the “Big Tex” event.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. e.l.f. Beauty Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260825083234) on August 26, 2026, and is solely responsible for the information contained therein.