• United Internet published a DACH newsletter market study showing direct purchases from marketing emails are widespread across Germany, Austria, Switzerland.
• Two-thirds of German recipients reported buying directly from a newsletter; Austria 71%, Switzerland 71%.
• Online-shop newsletters lead usage, cited by 71% of subscribers; 79% of respondents said they subscribe to at least one newsletter.
• Discounts drive sign-ups, with 55% citing special offers as the top reason; 79% want exclusive deals in mailings.
• Trust signals in inboxes matter, with 87% focusing on sender credibility; 57% look for brand logos.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. United Internet AG published the original content used to generate this news brief on August 26, 2026, and is solely responsible for the information contained therein.