Cathay Pacific Haitong released a research report saying that the current valuation and market value of the hotel sector are at the bottom of the historical cycle, and leading companies still have plenty of room to expand their stores. The chain integration rate of the industry will be higher than expected, and the advantages of leading hotels in terms of product, scale, efficiency, and brand dimensions are still expanding. The optimization of the OTA ecosystem benefits the factor side and practitioners, and is more beneficial to the phased distribution of profits in the industrial chain to the leading hotel chains.

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