• IBM survey research signaled rising demand for AI-driven sports viewing tools, shifting value toward the broader fan experience.
• 68% of Canadian sports fans saw value in AI-powered features; 27% ranked real-time stats or predictions as most valuable.
• Trust hinged on accuracy: 51% cited it as key; 46% prioritized accuracy over speed.
• Viewing remained led by linear TV at 37% in 2026; subscription streaming rose to 24% from 20% in 2025.
• Fragmentation remained a pain point: 44% found managing multiple sports subscriptions frustrating; 36% would likely download a centralized sports app.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. IBM - International Business Machines Corporation published the original content used to generate this news brief via CNW (Ref. ID: 202608270001CANADANWCANADAPR_C7880) on August 27, 2026, and is solely responsible for the information contained therein.