The Zhitong Finance App learned that the Passenger Link branch published an article stating that in July 2026, the pickup truck market sold 57,000 vehicles, up 38% year on year, down 9% from the previous month, and was at the highest level in the past 5 years. January-July sales volume was 400,000 units, up 15.0% year on year. Looking at the sales market, there is a clear differentiation between the domestic market and the export market pattern. The share of exports continues to rise, while the domestic market maintains a “pickup truck is one super strong” pattern.
Great Wall Motors (601633.SH) continues to maintain its leading position as a strong pickup truck, with stable performance both at home and abroad. Driven by continued year-on-year growth in exports, SAIC Chase, JAC (600418.SH), Zhengzhou Nissan, and Changan (000625.SZ) performed well. In the domestic pickup truck retail market, Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, Radar Motors, and Jiangxi Isuzu performed well.
Pickup truck exports: In July 2026, the country exported 40,000 pickup trucks, up 74% year on year, up 5% month on month; from January to July 2026, the national pickup truck sales volume was 228,000 units, up 40% year on year, and the share of industry exports continued to rise. Pickup truck exports accounted for 45% of total pickup truck sales in 2024, reached 50% in 2025, and reached 55% cumulatively in 2026. In July, exports reached 71% in a single month. China's independent pickup truck exports increased quite well.
New energy pickup trucks: In 2024, sales of new energy pickups were 21,200 units, up 170% year on year; in 2025, 73,000 new energy pickups were up 243%; July 2026 was 90,000 new energy pickup trucks, up 115% year on year, down 2% month on month; in January-July 2026, 54,000 new energy pickup trucks, up 18% year on year; forming a trend where new energy pickups were slightly weaker than the overall growth rate of fuel pickups.
With the development of electrification and passenger use, the space in the pickup truck market will gradually improve. Among the sales volume of new energy pickups in July: BYD pickups sold 5,660 overseas units, Geely Radar electric pickups 2,088 units, Zhengzhou Nissan 471 units, Changan extended-range pickup trucks 555 units, and other pickup truck companies also had a certain scale of new energy vehicles.
I. Overall analysis of the pickup truck market
1. Monthly trends in the pickup truck market over the years
The trend in the wholesale pickup truck market continued to change in 2025, and the strength was obvious at the end of the year. Compared to the early Spring Festival in previous years, the pickup truck trend from February to July 2025 increased due to the late Spring Festival. Pickup sales gradually declined in April-August, and export sales rebounded significantly in October-November. Since the impact of the policy is not obvious, pickup truck sales achieved strong growth in January 2026. Pickup sales declined slightly in February due to Spring Festival factors. Pickup manufacturers sprint strong at the end of the quarter in March. Pickup trucks maintained strong growth in April-June, and sales remained strong in July.
2. Comparison of trends in the national pickup truck market in July
The pickup truck market sold 57,000 vehicles in July 2026, up 38% year on year and down 9% month on month, at the highest level in the past 5 years. Sales volume in January-July was 400,000 units, an increase of 20%.
The pickup truck market continues to be generally stable, with domestic demand weakening, but exports are growing strongly. Since the increase in pickup trucks is being exported, and the increase in the number of light trucks is being electrified, the trend of pickup trucks is still relatively good compared to light trucks, etc.
3. Strong export performance of pickup trucks
Pickup truck exports reached 40,000 units in July 2026. Exports have continued to be strong in recent months. The trend of pickup truck exports from 2024 to 2026 was relatively strong, and this year's March-July performance was even stronger than the previous two years.
The national pickup truck market exported a total of 244,000 vehicles in 2024, a growth rate of 85%. In 2025, the country exported 300,000 pickup trucks, an increase of 21% over the previous year. The overall export of the pickup truck industry, represented by Great Wall Motor, was strong. In July 2026, the country exported 40,000 pickups, up 74% year on year, up 5% month on month; from January to July 2026, the country had 228,000 leather vehicles, an increase of 40% year on year, and the share of industry exports continued to be high.
Pickup truck exports will account for 45% of total pickup truck sales in 2024, and pickup truck exports will reach 50% in 2025. Cumulative pickup truck exports reached 55% in 2026, and pickup truck exports reached 71% of the total number of manufacturers in July 2026. China's independent pickup truck exports increased quite well. As an international model pickup truck, it has become the strongest category in China's commercial vehicle exports.
4. New energy trends for pickup trucks
Earlier, new energy pickups and new energy commercial vehicles had similar fluctuating growth characteristics with subsidy characteristics. With the popularity of Tesla pickups, new energy pickups are gradually becoming consumer characteristics recently. BYD's overseas NEV pickup trends are strong, and Geely Radar and the like are driving private pickup truck consumption better.
The national NEV pickup market is gradually rising. With the popularity of Tesla pickups, China's new energy pickup trucks are also gradually developing on a large scale.
In 2024, sales of new energy pickups were 21,000 units, up 170% year on year; in 2025, 73,000 new energy pickups, up 243%; in July 2026, 90,000 new energy pickups, up 115% year on year, down 2% month on month; in January-July 2026, 54,000 new energy pickups, up 18% year on year; forming a trend where new energy pickups were slightly weaker than the overall growth rate of fuel pickups at the beginning of the year.
II. Characteristics of the sales area in the pickup truck market
1. Regional changes in the pickup truck market
The main regions of the pickup truck market are mainly in the southwest and northwest. Recently, demand for pickups in the northwest region is high, while new energy pickups in developed regions in the east are driving better market growth. At present, demand for pickups in the southwest and northwest regions accounted for about 47% of total demand in July 2026, making them the two major core markets. Among them, the northwest market is quite large this year.
2. Pickup truck sales area analysis
The main sales area of the pickup truck market is still mainly in small and medium-sized cities and county and rural markets, but with the introduction of electrified pickups and passenger pickups, demand in large cities has improved. In July 2026, restricted markets such as Shenzhen performed well, while the county and township markets have weakened recently. The big city market for fuel pickups currently has no obvious breakthrough characteristics. The performance of the small city market in July was relatively weak.
III. Competitive analysis of China's pickup truck market
1. Performance analysis of pickup truck manufacturers
Major manufacturers in the pickup truck market still performed well in 2026. Great Wall Motor pickups maintained a strong position of absolute advantage, and Changan Automobile, BYD, SAIC Chase, and JAC showed strong trends in July.
With the surge in the pickup truck export market, pickups from BYD, SAIC Chase, Changan, and JAC have rapidly risen, forming a characteristic of intermediate companies squeezing the sales volume of tail companies.
Recently, strong pickup truck manufacturers from large traditional groups have been very strong. In particular, SAIC Chase, JAC, etc. have performed well in exports. Great Wall Motor's pickups have performed very well at home and abroad, and they are very active in launching new products. The Changan Kaicheng pickup truck is recovering well. Compared to the new forces, Radar and Chery's pickups performed better.
2. Domestic share trends of pickup truck manufacturers
In 2026, the domestic insurance data pickup market still maintained the trend characteristics of over 1, but gradually began to show a trend of differentiation. Great Wall Motor's pickup sales are outstanding, and Chery pickups and the like are gradually entering.
In July of this year, Great Wall Motor led the domestic sales share of pickup trucks by nearly 50%. Jiangling Motors, Zhengzhou Nissan and others maintained a strong position. Geely Pickup surpassed Jiangxi Isuzu and gradually entered the mainstream this month, and electrification promoted the gradual upgrading of the domestic market competition pattern. Recently, the export performance of many manufacturers has been strong, so the pickup truck market is generally strong due to exports, and there is a huge contrast between domestic and export performance.
3. Export trends of pickup truck manufacturers
Exports from some manufacturers increased sharply in July compared to June, and Great Wall Motor's cumulative pickup truck exports over the years are still number one. Recently, the export performance of pickup trucks such as Changan Automobile, JAC Pickup, and BYD has been excellent. SAIC Motor's export base is good and its own export system is strong, so SAIC Chase's export growth is strong.
4. Monthly sales trends in the pickup truck market
In July, the main pickup cities in the country were strong cities such as Shenzhen, Chongqing, Chengdu, Beijing, Urumqi, and Zhengzhou. In particular, with the introduction of electric pickups, demand for new energy pickups has been released strongly in major eastern cities such as Shenzhen.
5. Monthly regional trend of pickup trucks in July
In recent years, along with electrification upgrades, pickup truck product updates and iterations have accelerated. In the past two years, pickups have entered a period of market adjustment. According to pickup truck market tracking, Great Wall Motor has an absolute dominant position of nearly 50% in the country, and Great Wall Motor has an outstanding share in the northwest and southwest regions.
The total share of the top 3 pickup trucks in the domestic market reached nearly 70%. Among them, Jiangling Motors performed well in East China and the Yangtze River Basin; Zhengzhou Nissan performed well in the northwest and central Yangtze River regions; and Jiangxi Isuzu performed well in the southwest and northeast regions.
Recently, the electrification of pickups has accelerated, and there is a strong pickup trend in South China. Among them, radar electric pickups and Changan hybrid pickups have contributed greatly. In the future, with the domestic listing of BYD pickups, the new energy trend in the pickup truck market will become even more obvious.