According to Bilibili W's unaudited financial results for the second quarter of 2026, total net turnover was RMB 7.94 billion, up 8% year on year; net profit was RMB 339 million, up 55% year on year; advertising revenue was RMB 3.13 billion, up 28% year on year; and average daily active users reached 117 million yuan, up 7% year on year.

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