According to the Zhitong Finance App, Bilibili-W (09626.HK) announced financial results for the second quarter of 2026. The total net turnover reached RMB 7.94 billion, an increase of 8% over the previous year. Advertising revenue (the main driver of total net turnover) was RMB 3.13 billion, up 28% year over year. Gross profit was RMB 2.95 billion, an increase of 10% over the previous year. The gross margin was 37.2%, up from 36.5% in the same period in 2025. Net profit was RMB 339.1 million, an increase of 55% over the previous year. The net profit margin was 4.3%, up from 3.0% in the same period in 2025. Adjusted net profit was RMB 703.6 million, an increase of 25% over the previous year. The adjusted net profit margin was 8.9%, up from 7.6% in the same period in 2025.

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