According to the Zhitong Finance App, Lexin Outdoor (02720) announced its 2026 interim results, with revenue of about 301 million yuan, gross profit of about 80.15 million yuan, and net profit of about 23 million yuan. Among them, OBM's own brand business maintained rapid growth, achieving revenue of 34.9 million yuan, a year-on-year increase of 59.0%, a steady increase in revenue share, and continued to unleash the results of branding transformation.
Facing external environmental challenges, the Group insists on product innovation and service upgrading as the core gripper: deepening strategic cooperation with core customers on the manufacturing side, forwardly promoting new product development and capacity reserves to establish a solid growth foundation for sales in the second half of 2026 and 2027; at the same time, continue to consolidate the two-wheel drive pattern, accelerate the multi-brand matrix layout, simultaneously promote emerging market development, product category expansion and marketing system upgrade, and steadily cultivate new growth momentum.
Product strength is the core competitiveness of Lexin Outdoor. As of June 30, 2026, the number of the company's product SKUs has exceeded 10,000, meeting the differentiated needs of all types of fishing scenarios such as Taiwan fishing, sea fishing, fly fishing, ice fishing, and Luya fishing, and has scarce one-stop product solution capabilities in the industry. During the reporting period, the Group completed iterative upgrades of more than 1,000 new products, and most projects were converted to orders received in the same year.