Researchers identify scale, ecosystem leverage and premium positioning as sustainable competitive paths.

COLLEGE PARK, Md., Aug. 27, 2026 /PRNewswire/ -- A newly published study in California Management Review challenges a persistent assumption in today's AI landscape: that the strongest model inevitably becomes the dominant platform. Instead, the authors of "Three Winning AI Strategies" show that the global AI assistant market is being shaped by three distinct strategic positions—each succeeding on its own terms.