02:51 AM EDT, 08/28/2026 (MT Newswires) -- System1 Group (SYS1.L) said Friday that its board continues to unanimously and unequivocally reject the cash-and-share offer and the alternative offer from Brave Bison Group (BBSN.L). The offer from the media, marketing and technology company comprises 1.35 pounds sterling in cash and 2.04 Brave Bison shares for each System1 share, implying a valuation of 3.217 pounds per share. Marketing research company System1 noted that the implied per-share value reflects a 6.8% discount to its closing price as of July 29. Under the alternative offer, System1 shareholders would receive 3.36 new Brave Bison shares for each System1 share.

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