Luzhou Laojiao said at the analysts' conference that the 28 degree highlight uses “two minutes, eight separate minds” as the core brand proposition, anchors young consumers, and uses light social scenarios as an entry point to reshape the consumption context of liquor. The channel layout adopts a phased promotion strategy of “traditional online e-commerce platform+new offline retail channel” in parallel. Up to now, sales revenue of 28 degree highlights has exceeded 20 million yuan.

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