According to Omdia's latest research, despite the increasingly severe market environment, global TV shipments increased 3.6% year-on-year to 48.8 million units in the second quarter of 2026, driven by FIFA World Cup and Amazon Prime members' daily schedule demand. Continued consumer inflation and tight memory supply are increasing the cost pressure on the entire industry, but the impact of these factors on the increase in TV shipments this quarter was limited.

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