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The stock price of Korean beauty company APR has soared nearly 100% this year, and K-beauty is rapidly expanding its business presence in the US. APR said its flagship brand, Medicube, plans to enter Costco stores across the US in September. Medicube's Zero Pore Pad 2.0 will be available at the retailer's stores across the US. This upcoming listing is APR's latest move to enter major US retailers. Previously, the brand entered Ulta Beauty in August last year, Target in April this year, and Walmart in June. This Korean beauty company was listed on Korea's benchmark Kospi Index in 2024. Currently, the market value is about 17.3 trillion won, almost double that of long-term beauty giant Amorepacific, and more than four times that of LG Life & Health. APR has been rapidly expanding in the US, which has become a key market for the company. Sales in North America reached 376.3 billion won in the second quarter, accounting for 49% of total revenue. APR's share price has risen by more than 360% last year.
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The stock price of Korean beauty company APR has soared nearly 100% this year, and K-beauty is rapidly expanding its business presence in the US. APR said its flagship brand, Medicube, plans to enter Costco stores across the US in September. Medicube's Zero Pore Pad 2.0 will be available at the retailer's stores across the US. This upcoming listing is APR's latest move to enter major US retailers. Previously, the brand entered Ulta Beauty in August last year, Target in April this year, and Walmart in June. This Korean beauty company was listed on Korea's benchmark Kospi Index in 2024. Currently, the market value is about 17.3 trillion won, almost double that of long-term beauty giant Amorepacific, and more than four times that of LG Life & Health. APR has been rapidly expanding in the US, which has become a key market for the company. Sales in North America reached 376.3 billion won in the second quarter, accounting for 49% of total revenue. APR's share price has risen by more than 360% last year.
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