• Ilkka bought Custobar on Aug. 31, 2026, acquiring 100% of the shares at an enterprise value of EUR 12 million.
• Custobar provides a consumer-focused customer data platform and marketing automation software sold on a SaaS model.
• Custobar posted 2025 revenue of EUR 5.3 million, EBITDA of EUR 0.6 million; more than 90% of revenue is recurring.
• Deal is expected to add about EUR 2 million to Ilkka’s 2026 revenue, with no material impact on adjusted operating profit.
• Custobar will join Ilkka’s Data and Technology unit, continuing under its own brand with CEO Laura Ek and the current management team.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Ilkka Oyj published the original content used to generate this news brief on August 31, 2026, and is solely responsible for the information contained therein.