The Zhitong Finance App learned that on August 31, 7 departments including the Ministry of Commerce issued implementation opinions on promoting the expansion and upgrading of commodity consumption. Among them, it is pointed out that during the “15th Five-Year Plan” period, the scale of commodity consumption expanded steadily, the structure was optimized and upgraded, and the advantages of the hyperscale market continued to show. By 2030, the total retail sales of social consumer goods will reach about 60 trillion yuan, cultivating and forming a 10-trillion market for green consumption, smart consumption, and health consumption to promote continuous development and growth; retail sales of trillion-level categories such as automobiles, home appliances, communication equipment, textiles and clothing will continue to grow, and the market size will maintain a leading position in the world.
The opinion also proposed strengthening fiscal and financial support. Make good use of policies such as interest rate discounts for personal consumption loans, loan interest rates for service industry operators, and piloting new consumption formats, new models, and new scenarios to give full play to the leveraging role of financial resources. Encourage financial institutions to increase financial support for consumption in automobiles, home appliances, digital products, smart homes, etc. on the premise that they comply with the law and that risks are manageable, and develop diversified financial products. Support financial institutions to deepen cooperation with merchants and platforms to jointly develop financial products and services adapted to the characteristics of the consumer industry. Improve domestic trade insurance policies and expand the scope and coverage of coverage. Grassroots trade unions are encouraged to purchase daily necessities, food, food, etc. for various condolence activities in accordance with regulations on the use of trade union funds.
The original text is as follows:
Implementation opinions of 7 departments including the Ministry of Commerce on promoting the expansion and upgrading of commodity consumption
Commodity consumption is an important field for promoting consumption and benefiting people's livelihood. It plays an important leading and supporting role in building a strong domestic market, developing new quality productivity, and meeting people's needs for a better life. In order to implement the decisions and arrangements of the Party Central Committee and the State Council and promote the expansion and upgrading of commodity consumption, the following implementation opinions are put forward.
I. General Requirements
Adhere to Xi Jinping's ideology of socialism with Chinese characteristics in the new era, thoroughly implement the spirit of the 20th National Congress and the 20th Plenary Session of the Party, earnestly implement the “15th Five-Year Plan” plan outline, strengthen brand leadership, standard upgrades, and new technology applications, focus on promoting the consumption of durable commodities, support the consumption of specialty products, cultivate and expand the consumption of upgraded products, and promote the expansion and upgrading of commodity consumption, providing strong support for boosting consumption, expanding domestic demand, and building a strong domestic market. During the “15th Five-Year Plan” period, the scale of commodity consumption expanded steadily, the structure was optimized and upgraded, and the advantages of the hyperscale market continued to show. By 2030, the total retail sales of social consumer goods will reach about 60 trillion yuan, cultivating and forming a 10-trillion market for green consumption, smart consumption, and health consumption to promote continuous development and growth; retail sales of trillion-level categories such as automobiles, home appliances, communication equipment, textiles and clothing will continue to grow, and the market size will maintain a leading position in the world.
II. Promoting the consumption of durable commodities
(1) Vehicle consumption. Further push forward the pilot reform of automobile distribution and consumption, speed up the elimination of unreasonable restrictive measures in the field of automobile distribution and consumption, innovate automobile usage management models, and expand automobile consumption throughout the chain. Promote relevant regions to optimize car purchase restrictions to better meet residents' car purchase needs. Cultivate and expand the automotive aftermarket, support the development of automobile modifications, maintenance, sports, motorhome camping, and establish a certification and management system for traditional classic cars. Improve interdepartmental information sharing mechanisms, and establish an information exchange system covering the entire life cycle of automobiles, such as automobile sales, registration, maintenance, insurance, and scrapping. Improve the used car circulation management system, promote mutual recognition of unified invoices for used car sales, and implement hierarchical classification management for used car operators. Implement a three-year action to promote the high-quality development of small and mini bus leasing to improve the quality and efficiency of leasing services. Improve the end-of-life motor vehicle recycling system and strengthen the qualification management of end-of-life recycling and dismantling enterprises. Improve the construction of energy supplementation infrastructure for new energy vehicles along highways and transportation hubs, and promote balanced coverage and matching between supply and demand for facilities such as public charging piles and urban parking lots. Promote the upgrading of expressway service areas, do a good job of remodeling charging facilities and renovating public toilets to adapt to aging, and build a number of high-standard bus stops and consumer clusters along traffic routes.
(2) Household consumption. Accelerate the promotion of smart home applications, cultivate a number of large-scale home improvement enterprises and platforms with honest management and service standards, guide enterprises to launch personalized and diversified products and service packages, vigorously develop customized, order-based and reservation-based services, support enterprises to set up smart home experience centers, and support families to carry out intelligent transformation of the whole house. Improve the waste furniture recycling system and support enterprises to carry out “send new+collect” and “internet+recycling” services.
(3) Consumption of household appliances. Encourage home appliance sales companies to cooperate with production and recycling companies to carry out promotional activities. Make good use of funds from pilot cities with modern commercial and trade circulation systems, promote specialized and standardized household appliance recycling services into streets, communities, and villages, facilitate household dismantling, recycling, and distribution and installation of new products, and transform and upgrade home appliance sales networks, warehousing and distribution centers, and after-sales maintenance outlets.
3. Steadily increase consumption of daily necessities
(4) Food consumption. Strengthen the production and supply of green and high-quality agricultural products. Encourage food manufacturers to apply digital food labels to enhance consumers' sense of experience reading food labels. Strengthen the connection between production and marketing of agricultural products, vigorously develop e-commerce in rural areas, and speed up the completion of agricultural product cold chain express logistics shortcomings. Establish a classification packaging labeling system for agricultural products. Strengthen market monitoring of necessities such as cereals, oils, meat, custard, milk, fruits and vegetables to ensure market supply.
(5) Drink consumption. Encourage enterprises to adapt to changes in consumer demand and develop diversified beverages. Raise tea standards, improve tea quality, and cultivate world-class tea brands. Encourage coffee origin regions to extend the coffee industry chain and develop cultural tourism and leisure experience programs such as coffee picking, processing and roasting. Encourage tea, coffee and other chain brands to actively expand the county consumer market.
(6) Consumption of textiles and clothing. Promote the integration of textile and garment consumption with traditional Chinese culture, and protect and pass on the intangible cultural heritage of textiles. Develop designer brands and regional brands with national characteristics, cultivate world-class brands, enhance the international influence of Chinese fashion, and create a platform for debut premieres such as fashion weeks. Focus on promoting the Cocoon Silk Industry's “East Silk Xigu” work, optimizing regional layout, and expanding silk consumption.
(7) Consumption of cultural, sports and entertainment products. Promote consumption of high-quality cultural goods such as green intelligence, diversified adaptations, and Guochao creativity. Expand and optimize sports consumption scenarios, and stimulate consumption potential for competitive sports, outdoor sports, fitness and leisure related products. Optimize the supply of folk instruments and smart instruments, and enrich musical instrument consumption scenarios. Increase consumption of products related to 3D printing. Develop peripheral derivatives consumption, improve the IP derivatives development mechanism, raise the level of cultural and creative transformation, and launch a number of themed products and tourist routes. Continuously optimize the IP consumption environment and focus on strengthening the protection of intellectual property rights involving designs, trademarks, etc.
4. Support the consumption of specialty products
(8) Consumption of silver hair products. Strengthen research and development of key technologies and core components, and expand the application of technologies such as brain-computer fusion and artificial intelligence in the fields of age-appropriate products and rehabilitation aid products. Increase the promotion of high-quality products in the “Product Promotion Catalogue for the Elderly”, and promote products such as exoskeleton robots, electric wheelchairs, and smart mattresses, as well as devices such as health monitoring, two-way care, mobility, and bath assistance, into the homes of the elderly. Explore the establishment of a certification system for silver hair products. Encourage commercial and trade distribution enterprises to set up sales zones for age-appropriate products to promote age-appropriate products into supermarkets, hotels, communities, hospitals, pharmacies, and pension institutions.
(9) Consumption of infant products. Encourage enterprises to accurately match the growth needs of infants and young children of different ages, and develop and produce green, intelligent, and safe baby products such as healthy and nutritious food, multi-functional outdoor products, educational toys, and smart nursing equipment. Eligible enterprises are encouraged to establish recycling and second-hand trading channels for products such as children's toys and sports equipment to provide a safe and reliable guarantee for the recycling of related products.
(10) Consumption of domestic “trendy” products. Deepen the demonstration creation of time-honored Chinese brands and improve the dynamic management mechanism of “with entry and exit”. Promote the refinement and strengthening of time-honored brands, and promote agglomeration development. Support time-honored brands to go abroad. Support the development of “must-buy and must-have” city gifts in all regions. Support the entry of famous domestic premium new products, consumer goods, intangible heritage-related products, cultural and creative products into departure tax refund stores, port exit duty-free shops, and duty-free shops in the city.
(11) Consumption of high quality products in foreign trade. Develop a “Premium Foreign Trade Tour to China” according to local conditions to strengthen production and marketing connections and market promotion of premium foreign trade products. Support regions that are in a position to do so to build foreign trade premium exhibition centers to promote the agglomeration and development of foreign trade premium brands. Encourage e-commerce platforms to set up online zones for premium foreign trade products, strengthen support measures such as direct order procurement and operation support, and create an integrated online and offline consumption scenario.
(12) International boutique consumption. Facilitate the import of high-quality consumer goods such as green, healthy, smart, and fashionable for domestic needs. Play the role of exhibitions such as the China International Import Expo as a platform for cross-border e-commerce retail imports, and “Silk Road e-commerce” international cooperation to expand import channels. Continue to organize the China International Consumer Goods Fair to enrich the supply of international consumer goods. Strengthen the “buy in China” and “export to China” linkage.
5. Cultivate and expand consumption of upgraded products
(13) Green consumption. Actively promote green and low-carbon products such as new energy vehicles, energy-saving appliances, water-saving appliances, green building materials, and green food. Accelerate the cultivation of green distribution entities such as green shopping malls and green restaurants. Build a green supply chain and improve the green product certification and labeling system. Promote the production, consumption and use of raw and auxiliary materials and products with low (no) volatile organic compounds (VOCs) content, and promote the use of green packaging. Improve the incentive mechanism for green consumption.
(14) Smart consumption. Build a national artificial intelligence application pilot base in the consumer sector, improve the AI product research and development mechanism, and launch a number of internationally leading smart consumer products with high consumption potential. Accelerate the promotion and application of products such as artificial smartphones and computers, smart wearable devices, intelligent robots, and smart homes. Build consumer infrastructure such as “artificial intelligence+consumption” clusters, collection stores, and artificial intelligence application experience centers.
(15) Healthy consumption. Carry out popularization of dietary nutrition science, guide residents to eat a low-fat diet, and increase the intake of soy products and milk. Support the review and registration of new functional health foods, expand the catalogue of health food ingredients, and promote health food research and development innovation. Optimize approval procedures for formula foods for special medical purposes, and promote rapid approval of specialty foods for rare diseases. Improve the comprehensive medical and health service capabilities of retail pharmacies and build a “health post station”.
6. Strengthen support and guarantee
(16) Improve urban and rural consumption carriers. Deepen the cultivation and construction of international consumer center cities, further promote the construction of an international consumption environment, and promote the creation of national model pedestrian streets (business districts) in an orderly manner. Optimize the layout of departure tax refund stores and duty-free shops. The classification policy supports the construction and renewal of distribution infrastructure, innovation in consumption scenarios, and technological innovation of distribution enterprises, accelerates the layout of brand chains, promotes the quality and efficiency of commercial quality and “tens of thousands of stores” in counties, thoroughly implements high-quality e-commerce development projects in rural areas, and further stimulates consumption vitality in the sinking market. Create a golden autumn consumption season for Chinese farmers, and cultivate new consumption scenarios such as the Harvest Market. Deepen actions to improve the quality and efficiency of rural tourism, and promote the standardized and qualitative development of key villages and towns in rural tourism.
(17) Improve the consumer goods standard system. Accelerate the application of product standards such as intelligent connected vehicles, smart home appliances, digital products, and artificial intelligence terminals. Accelerate the formulation of smart home connectivity standards, and improve national standards for basic communication protocols and data interfaces for smart terminals. Shorten the revision cycle of key standards, establish a rapid response mechanism, and lay out the development of relevant standards such as trendy game derivatives in advance. Implement actions to strengthen the quality chain in key consumer goods industries, and strengthen quality support and standard leadership. Conduct consumer product standards implementation monitoring and implementation effectiveness evaluation. Strengthen the link between domestic and foreign trade product standards certification.
(18) Strengthen consumer brand building. Actively promote the debut economy and support the hosting of debut debut events. Support the branding development of domestic and foreign trade enterprises, and encourage commercial chains and e-commerce platforms to develop their own brands. Continue to build a phalanx of famous Chinese consumer products. Actively build regional public brands and improve brand design, marketing, and brand maintenance capabilities. Gradient to promote the global layout of key brands and actively introduce international brands. Organize the “China Brand Day” event to create Chinese products.
(19) Strengthen fiscal and financial support. Make good use of policies such as interest rate discounts for personal consumption loans, loan interest rates for service industry operators, and piloting new consumption formats, new models, and new scenarios to give full play to the leveraging role of financial resources. Encourage financial institutions to increase financial support for consumption in automobiles, home appliances, digital products, smart homes, etc. on the premise that they comply with the law and that risks are manageable, and develop diversified financial products. Support financial institutions to deepen cooperation with merchants and platforms to jointly develop financial products and services adapted to the characteristics of the consumer industry. Improve domestic trade insurance policies and expand the scope and coverage of coverage. Grassroots trade unions are encouraged to purchase daily necessities, food, food, etc. for various condolence activities in accordance with regulations on the use of trade union funds.
(20) Regulate the order of the commodity consumer market. Promote the application of domestic trade transaction guidelines, encourage key regions and key industries to try first, promote the unification of domestic market transaction rules, and reduce transaction costs. Strictly crack down on illegal acts such as counterfeiting, false marketing and publicity, and infringement of intellectual property rights in accordance with the law.
Ministry of Commerce National Development and Reform Commission Ministry of Industry and Information Technology
Ministry of Finance Ministry of Agriculture and Rural Affairs Ministry of Culture and Tourism
General Administration of Market Regulation
August 13, 2026
This article was selected from the “Ministry of Commerce” official website, Zhitong Finance Editor: Feng Qiuyi.