New 'Chance' campaign, research partnerships and player health innovations continue to advance positive play across the gaming industry
HOLLYWOOD, Fla., Aug. 31, 2026 /PRNewswire/ -- Hard Rock International and Seminole Gaming are recognizing Responsible Gambling Education Month (RGEM) through the company's responsible gambling program, PlayersEdge, by highlighting new initiatives, research partnerships and education programs that continue to advance positive play and inform decision-making.
RGEM is an annual September campaign led by the American Gaming Association (AGA) to promote gambling literacy, evaluate team member training, and increase awareness of problem gambling resources. Using a segmented education strategy, PlayersEdge supports all player profiles from new and casual players to seasoned regulars. The program combines player education, team member training, research, and intervention resources to ensure guests practice healthy gambling habits, while supporting those at risk for problem gambling.
Responsible gambling education has been integrated into Hard Rock Casino and Seminole Gaming team member training since 2021 and continues to evolve through partnerships with researchers, healthcare professionals and industry organizations.
"Responsible gambling is about empowering players, team members and guests with knowledge, research and support so they can make informed choices that work for them," said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International and Seminole Gaming. "Through PlayersEdge, we continue to invest in innovative education, research and training initiatives that help advance positive play while strengthening our ability to support guests who may need assistance."
Hard Rock and Seminole Gaming's efforts continue to expand programming reach and impact:
- 'Chance' Campaign: Introduced across Hard Rock Casinos during RGEM, the new 'Chance' Campaign helps players better understand one of gambling's most fundamental concepts: chance itself. Built around the insight that many players believe outcomes can be predicted or influenced, the campaign reinforces a simple message: you can't control chance, but you can control how you play. For more information on the 'Chance' Campaign, visit https://playersedge.org/RGEM2026.
- Almond Digital Health App Pilot: Hard Rock International piloted the Almond Digital Health App at Hard Rock Casino Cincinnati as a digital extension of the PlayersEdge program. The three-month pilot provided guests and players with access to a multilingual, anonymous platform designed to support healthier gambling behaviors and connect individuals with additional resources and support options. Building on the pilot's positive reception, Hard Rock is evaluating opportunities to continue the program in Cincinnati and exploring expansion access to additional Hard Rock Casinos.
- Leadership through Collaboration: Hard Rock and Seminole Gaming became a founding member of the Better Gambling Forum, a multisector coalition seeking coordinated, evidence-based global responses centered on brain health, mental resilience and cognitive capital. As an initiative of the Brain Capital Alliance, in collaboration with the G7, the United Nations and the World Economic Forum, the Forum's work focuses on creating a comprehensive framework to help all sectors involved in gambling.
- Research & Evidence-Based Practice: PlayersEdge continues to apply leading research into its program strategies. Working with Dr. Michael Wohl and his team at Carleton University, five Hard Rock and Seminole Gaming casinos will participate in research to better understand the experiences and perspectives of casino supervisors and managers who interact with players. The research, funded independently by the International Center for Responsible Gaming (ICRG), will provide insights into the organizational factors that may help or hinder the effective delivery of RG initiatives.
Amplified Impact
Hard Rock and Seminole Gaming recently released the latest Social Responsibility Report, Amplified Impact, highlighting how the company mottos continue to guide action across the organization and communities worldwide. The report includes additional information on responsible gambling, anti-human trafficking, environmental sustainability, team members & culture, and community impact.
To read the full Social Responsibility Report, or for more information on Hard Rock's Social Responsibility, visit https://www.hardrock.com/social-responsibility.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies, with venues in nearly 80 countries and more than 300 locations, including owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Locations, and Cafes. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia with more than 89,000 pieces displayed at locations around the globe. The Unity™ by Hard Rock global loyalty program rewards members for doing the things they love across participating properties. In addition, Hard Rock Digital spotlights the sports betting and iGaming experience with products remixed in the spirit of Hard Rock for players worldwide.
HRI has received numerous industry, destination and workplace awards across the travel, hospitality, gaming, entertainment and food & beverage sectors. HRI currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Investors Service (Baa2), and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
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SOURCE Hard Rock International
