The Zhitong Finance App learned that after the trading session on August 31, Superstar Legend (06683) announced the 2026 interim results. In the first half of the year, despite the phased pressure on revenue due to the pace of content distribution, the company's net profit still achieved positive year-on-year growth. What is behind the “reduction in revenue and profit increase” is management resilience through the content cycle. What is more noteworthy is that the report revealed that the superstar legend will focus on the “IP×AI” two-wheel drive strategy upgrade in the future: the four-legged robot dog co-built with Yushu Technology is advancing mass production-related work; the robot store has surpassed 380 units; the first CHOUCHOU&FRIENDS store, the world's first flagship store with Star IP offline immersive experience, is about to be unveiled -- multiple “from 0 to 1” ecological nodes have been implemented one after another, and the strategic blueprint for a new mood consumer IP × smart AI two-wheel drive is being accelerated.
According to the interim report, in the first half of the year, the company recorded revenue of RMB 218 million, a year-on-year decrease of about 38.5%; gross profit of 71.6 million yuan, a year-on-year decrease of about 54.0%; and net profit of 8.5 million yuan, an increase of about 4.9% over the previous year.
1. Actively shift gears to consolidate the IP ecosystem, and save energy for the second half of the year with core content and IP matrices
The fluctuation in the IP segment's revenue stems from the company's active control over the pace of core content. In the first half of 2025, “Journey Time 3” contributed considerable program production revenue. The company left plenty of room for refinement between the third and fourth seasons to avoid excessive consumption of IP value. “Traveller 4” is currently under intense filming and production. It is expected to be broadcast in the second half of the year. It is expected to inject a new round of content popularity and traffic support into the IP ecosystem.
At the same time, Jay Chou's official two-dimensional IP “Classmate Zhou”, which is operated exclusively by the company, continues to deeply cultivate the “IP+ Cultural Tourism Business Sport” panoramic business model. In the first half of the year, the company followed the pace of Jay Chou's carnival concerts and simultaneously held a “Looking for Classmate Zhou” theme event in the four cities of Hangzhou, Nanning, Wenzhou and Beijing: Beijing Railway Station linked 12 city landmarks, including Bird's Nest, to create a multi-dimensional immersive experience of “water, land and air”, and intensively landed several official pop-up stores and themed spaces in the city's core business district, turning concert traffic into a lasting driving force for urban cultural tourism consumption.
The content IP matrix is simultaneously expanded. Liu Yuhong officially launched the new IP “Five Kilometers of Training” during the reporting period, focusing on the concept of a parent-child mixed fitness competition; he himself participated in Hunan TV's hit variety show “The Brother Who Broke Through Thorns” in August, and his personal exposure and topic popularity will increase significantly, fueling the release of IP value in the second half of the year.
2. AI embodied intelligence accelerates implementation, and mass production of robot dogs starts to open up new volume
The company has a forward-looking layout of AI and a smart circuit. The consumer-grade four-legged robot dog in collaboration with Yushu Technology has completed the first batch of product preparation by the end of August this year. It is currently advancing mass production-related work, and is expected to gradually enter the mass production stage from September to October 2026. RoboDog deeply integrates the emotional connection of star IP with the interactive ability to embody intelligence, allowing IP to evolve from a two-dimensional image to an intelligent body that can sense, interact, and act with others, directly attacking the pain point of the robotics industry's lack of C-side consumption scenarios, and opening up a closed loop of “hardware sales+IP experience” two-way revenue growth.
Based on this, the company will continue to promote the commercial application of “IP+ physical intelligence” in new scenarios such as performing arts interaction and family companionship, launch more lightweight AI companion interactive products, explore the long-term value of star IP through innovative forms such as digital people and AI skits, and create a systematic IP asset value-added model.
3. Offline retail networks are fully rolled out, and flagship stores and robot stores go hand in hand
The channel side is also heavily settled. As of August 31, the total number of the company's robot stores has exceeded 380, showing excellent stand-alone sales efficiency in the concert scene; robot stores in the Hong Kong market also continue to contribute steady revenue; CHOUCHOU&;; The first FRIENDS global flagship store is expected to open at the end of September on Nanjing East Road in Shanghai. During the year, it will also open 5 stores (Changsha, Chengdu, etc.) in the core area of first-tier cities according to the “one city, one store” strategy, to create a city-level IP experience landmark with high popularity and strong topics.
Market boundaries are being expanded simultaneously. Galaxy Robot Park, built by Kwon Zhilong's agency Galaxy, officially opened in Seoul, South Korea at the end of August. Superstar Legend is a strategic shareholder of Galaxy. The implementation of this project not only kicked off the company's promotion of the robot culture and entertainment interactive experience industry with Yushu Technology, but also successfully verified the commercial viability of cutting-edge technology to empower new entertainment scenarios. In the future, the company will use this as an opportunity to continue to link partners in different regions around the world to accelerate the exploration and implementation of more new robot entertainment consumption scenarios. At the same time, the company will also seek business collaboration in the fields of artist IP expansion, content production and derivative product development, relying on leading overseas industry resources represented by Galaxy, to inject new momentum with a global perspective into the company's long-term development.
Looking ahead to the second half of the year, China's IP consumer market has moved from an explosion period to a stage of differentiation and platform-based development. The industry logic is shifting from traffic-driven to content-driven, and from single product sales to full-life cycle ecological operation. In this context, leading platforms with depth of content, product innovation, and channel operation efficiency are expected to benefit intensively. After experiencing “active squat” structural optimization in 2025, the superstar legend's “New Emotional Consumption IP x Embodied Smart AI” two-wheel drive strategic narrative is gradually being realized at the performance level as content is being replenished, robot dog mass production and delivery, and flagship stores are being completed and opened.