• NIQ Global Intelligence forecast global consumer tech and durables sales at $1.4 trillion in 2026, up 5.1% year over year.
• Survey of 17,000 consumers across 17 markets showed 56% delayed tech purchases due to high prices or waiting for discounts.
• Price pressure remains elevated, with 63% of consumers highly price-sensitive; 60% prioritize brands offering value for money.
• Buying decisions are shifting toward long-term value, with durability, quality, convenience, and trust outweighing affordability in value perceptions.
• Premium segments can still gain share when benefits are clear, supporting growth in categories such as AI PCs and premium smartphones.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 20260901758503) on September 01, 2026, and is solely responsible for the information contained therein.