• EDAG named Florian Freund Executive Vice President of Sales effective Sept. 1, 2026.
• Freund will lead group-level sales strategy, focusing on coordination across key accounts, business segments, international divisions.
• He previously served as Vice President of Sales at Bertrandt, running sales operations within a dedicated sales subsidiary.
• Earlier roles included building digital services at ZF, focusing on software-based models, data-driven products, recurring revenue.
• Freund reports to CEO Harald Keller, based in Fulda.

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