• Musinsa Standard’s Japan gross merchandise value rose about sevenfold in the first half versus a year earlier.
• In August, over 40% of first-time Japan buyers on Musinsa’s global store purchased Musinsa Standard items.
• In August, 61% of Musinsa Standard buyers also bought products from other brands on the global store.
• Speed delivery launched Aug. 3 with Japan-based inventory; GMV rose more than threefold year over year over Aug. 3–24.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on September 01, 2026, and is solely responsible for the information contained therein.