The Information Office of the State Council held a series of press conferences on the theme of “Starting the 15th Five-Year Plan” this morning to introduce the situation relating to the construction of a strong sports nation during the “15th Five-Year Plan” period. Yang Xuedong, director of the Sports Economics Department of the State Administration of Sports, said that focusing on “easy to run and look good” and deepening the development of the tournament economy: making games “easy to run” is mainly to improve the efficiency of tournament approval, reduce the approval cycle, and reduce the threshold and cost of running games. Making the game “good” mainly enhances the viewability of the tournament itself, as well as the public's sense of experience and participation. By further expanding the supply of high-quality events, it will solve the “hard to find one ticket” problem for people to watch the games. At the same time, give full play to the leveraging and amplification effects of broad coverage, high stickiness, and strong driving of sporting events to achieve “one industry with 100 industries”, promote the collaborative development of the upstream and downstream competition industry chains and “food, lodging, travel, shopping and entertainment” related industries, and build an event economy ecosystem centered on independent event IP.

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