According to Huiyuan, on September 3, the strategic cooperation signing ceremony between Beijing Huiyuan Food & Beverage Co., Ltd. and COFCO Yuexianghui Digital Technology Co., Ltd. was held in Daxing District of Beijing. The two sides officially reached an in-depth strategic cooperation on a scale of 100 million. The two sides will take the field of juice drinks as the core direction of cooperation, open up collaborative barriers in the supply chain, channel side and brand side, and achieve the all-round integration of “product+channel+brand”.

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