From January to July of this year, overseas workers spent 263.6 billion yuan in China, an increase of 27.8% over the previous year. The number of overseas travelers applying for departure tax refunds has more than tripled over the same period last year. This summer, inbound consumption mainly has the following characteristics: First, coming to China to escape the summer has become popular, and consumers are even more popular. Continued high temperatures in Europe and other places have led to a sharp increase in the number of summer vacationers coming to China. “ChinaCool” became popular on overseas social platforms. According to platform data, European countries accounted for 30% of the top 20 inbound summer tourist countries and regions this year. Orders increased 275% year on year, and ticket orders increased more than 20 times. Some treasure towns are popular, and foreign visitors to Yining, Xinjiang and Linzhi, Tibet increased more than 6 times over the same period last year. Second, Guochao brands are out of the market, and there are more consumption options. More and more Guochao brands and smart products are entering the must-see list for foreign tourists. Shanghai customization, for example, highlights product design and production to meet the individual needs of consumers. It covers the fields of clothing, jewelry, watches, glasses, etc. Many foreign tourists make special trips to customize, accounting for more than 50%. Smart products such as folding phones, AI glasses, and smart bracelets have become new favorites for foreign tourists. Third, services continue to be upgraded, and consumption scenarios are better. Since last year, the Ministry of Commerce, together with the Ministry of Finance, has carried out work to build an international consumer environment, supporting 15 pilot cities, enriching the supply of high-quality consumers and improving service levels, so that foreign tourists can enjoy themselves and buy comfortably. Shenzhen has built a number of new international consumer landmarks, improved multilingual logos, and optimized payment services. Fourth, the efficiency of departure tax refunds has been improved, and the consumer experience is better. On July 1, in the 2.0 version of the departure tax refund policy, a paperless processing and small-amount sampling system was officially implemented. Tax refunds for overseas travelers are more convenient, and customs clearance is more convenient. Various regions are also actively innovating work initiatives, and the first online departure tax refund store has been launched in Beijing. Guangzhou, Chongqing, Chengdu and other places have also created a number of buy-and-return, centralized refund points. In the next step, the Ministry of Commerce will work with various departments and local authorities to further implement relevant policies, better optimize the inbound consumption environment, and make foreign tourists have a better experience and a stronger sense of acquisition when spending in China.

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