Haleon offers lower prices, promotions, new products and exclusivity to secure improved shelf positions
NielsenIQ data shows Haleon’s U.S. consumer health market share has grown every month since February
Bernstein analysis shows promoted products made up over 21% of Haleon’s second-quarter US sales
LONDON, Sept 3 (Reuters) – Sensodyne toothpaste maker Haleon HLN.L has quietly negotiated better spots on shelves at U.S. retailers including Walmart WMT.O and Target TGT.N, to gain more visibility at a at a time when mounting grocery bills are hitting shopper spending.

The company, which was spun out of GlaxoSmithKline GSK.L in 2022, told Reuters that it has offered U.S. big box retailers lower prices, better promotions, new products and exclusivity in exchange for securing the improved positions on shelves.

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