On September 4, at the semi-annual results meeting, Shen Hanbiao, chairman and general manager of Hollywood, analyzed industry trends and believed that in the first half of 2026, the real estate market was in a cycle of deep adjustment, and the custom home furnishing industry simultaneously entered a critical stage of stock dominance, price internal volume, and accelerated reshuffle. Judging from previous experience, the custom home furnishing industry has a certain seasonality, and the boom in the second half of the year was generally better than in the first half; moreover, real estate transactions in some cities have shown signs of recovery since this year, which will hopefully bring a certain increase in orders to the custom home furnishing business. As a result, the level of industry sentiment may improve month-on-month in the second half of the year, but the specific results are yet to be seen. Facing the economic situation that has yet to recover and the complex and changing market environment, the company will continue to promote multiple measures such as brand upgrading, omni-channel layout, product upgrades, cost reduction and efficiency, and quality improvement, and make every effort to meet fierce market competition and industry changes.

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