Go Inc., the ride-hailing software operator that completed Japan's largest IPO this year, said that even with the increase in taxi fares, order volume remained strong. Company president Hiroshi Nakajima said that passengers have accepted the price increase and demand has not shrunk. He said that taxi users are generally less price sensitive, and such users value the convenience that public transportation cannot provide. The company, which received investment from Goldman Sachs Group, went public in June and is betting that taxi consumption will increase further against the backdrop of higher inflation. Taxi fares in the Tokyo area increased by 10% in April. Previously, there was a 14% increase in 2022. Taxi fares in Japan are among the highest in the world.

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