• Musinsa will open “Musinsa Beauty Hongdae” near Hongdae, Seoul on Sept. 11, introducing a pharmacy-beauty retail format with Onnuri Pharmacy.
• The four-floor store spans about 400 pyeong; Onnuri will take the entire basement level with 176 sq m of sales area.
• On-site pharmacists will provide tailored product curation focused on functional skincare, inner-beauty products, related pharmacy items.
• Partnership signed in August targets demand for efficacy-led beauty shopping, strengthens reach with 20s-30s consumers, inbound tourists in Hongdae.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on September 07, 2026, and is solely responsible for the information contained therein.