Cathay Pacific Haitong released a research report saying that the impact of AI on the game industry is extending from R&D efficiency improvement to gameplay innovation, creation platforms, and AI-native games, driving game supply expansion and user value increase. As model capabilities increase and call costs decrease, AI is expected to open up new growth space for the game industry. Focus on the three types of benefit directions. 1) Improving AI R&D efficiency; 2) AI gameplay innovation; 3) AI creation platform.

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