Apple's new CEO John Turnus will officially release the first batch of new products since taking office on Wednesday local time. Jefferies analyst Edison Lee said that Tenus' launch on Wednesday marks the beginning of a new product cycle of three to five years. This set of product plans was finalized long before he took office, with the aim of reviving consumers' desire to buy. “Demand in the iPhone market is already saturated. They must focus on new product forms to drive demand for smartphone switching... they must not stick to the current form and expect consumers to continue to pay higher prices.” Lee said. UBS analyst David Vogt predicts that Apple's folding devices will sell at least 10 million units in the first year, roughly equivalent to Samsung's folding machine sales over the past 12 months. Although this figure does not account for a high share of Apple's total shipments of about 250 million iPhones worldwide, it is enough to raise the average sales price of Apple phones. Vogt said, “When you are under pressure from the supply chain, produce more high-priced models and reduce the production of lower-cost models.” In line with the opinions of many analysts, VOGT expects Apple to raise prices across the entire iPhone product line this week. This matter is probably no less concerned than any cool new hardware.

Disclaimer:Webull uses external vendor Google Translation Service for news translations where we endeavour to ensure these are correct, however, we recommend that you please double-check this information accordingly. Webull is not responsible for translation errors or issues.