Clarity, quality and visibility remain essential to a business's first impression

WEST PALM BEACH, Fla., Sept. 8, 2026 /PRNewswire/ -- Business signage can directly influence whether consumers notice, trust and purchase from a company, according to a new national survey conducted by The Harris Poll on behalf of Signarama^®, the world's leading sign franchise. Today marks Signarama's 40^th anniversary, making it the perfect occasion to share new insights into how business signage shapes consumer perceptions and purchasing decisions.