As the September 30 node approaches, the countdown to the official implementation of the “Administrative Measures on Online Marketing of Financial Products” has begun. Recently, according to the detailed requirements of the Act, financial institutions entrust third party Internet platforms to provide services for online marketing of financial products, and should establish prior evaluation mechanisms to continuously track the compliance, security, and implementation of agreements with third party Internet platforms. Industry insiders believe that at present, most fund companies have sorted out cooperation with third party internet platforms ahead of schedule, and the notice has further clarified the boundaries of fund online marketing compliance. In the future, the industry is expected to accelerate towards a new ecosystem based on compliance, trust, and long-term returns.

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