This year, the scope of cooperation between Apple and Tmall will be further expanded: in addition to the directly managed Apple Store official flagship store, more than 20 authorized stores in China will also be added to sell official products, and pre-orders can be started at the same time as Guanqi. At the same time, Taobao Flash Sale is accessible through more than 1,000 offline stores, making it possible to get a new iPhone as fast as 30 minutes after placing an order. According to reports, since Apple officially entered Tmall in 2014, Apple has once again expanded its cooperation with Tmall. This also means that Apple will place the largest number of products on the Tmall platform.

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