• Puma appointed Steve Cecchini as senior vice president of sports marketing, effective Oct. 1, 2026.
• He will report to CEO Arthur Hoeld.
• Cecchini joins from Nike, where he was general manager for global football clubs, federations, leagues, partnerships.
• Earlier roles included strategy and business development positions at Nike, plus PVH Corp.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Puma SE published the original content used to generate this news brief on September 09, 2026, and is solely responsible for the information contained therein.