Where Ask Arthur introduced new ways to explore and analyze NIQ data through AI within Discover, Optiq expands that experience across conversational AI, mobile access and enterprise AI integrations, giving clients greater flexibility to access and apply NIQ intelligence across the applications and workflows where they make decisions.
"AI models are becoming ubiquitous. Trusted intelligence is not," said Irina Stoian, Chief AI Commercial Officer at NIQ. "That is why we are building the full system. Think of it like a body: harmonized NIQ data acts as the nervous system, delivering signals about the marketplace to decisioning agents that act as the brain, helping clients evaluate relevant information as they consider potential next steps. From there, we are building the hands: the connections that can bring approved recommendations into the systems where action happens. This is not AI layered onto another dashboard. It is a new intelligence system designed to move at the speed of commerce."
One AI experience, designed around how clients work
Optiq is designed around the different ways clients access and apply intelligence, bringing NIQ data and expertise into the applications, AI environments and moments where decisions happen.
Optiq Chat is now live within Discover for eligible US clients, with the tool rolling out across the globe in the coming weeks, providing a conversational way to interact with NIQ data, enabling users to begin with a business question and explore explainable answers through natural language.
Optiq Mobile extends the experience beyond the desktop, helping users access NIQ intelligence wherever decisions are made.
Optiq Bridge is designed to bring NIQ data and business context into external AI environments, allowing users to work with NIQ intelligence within the AI tools and workflows they already use.
As powerful AI models become increasingly accessible, the quality of the intelligence behind them becomes a critical differentiator.
Optiq brings conversational AI to The Full View™, combining NIQ’s differentiated data, harmonization, commercial definitions and analytical expertise to help clients explore business questions in context and put the answers to work.
NIQ’s broader AI foundation manages more than 160 petabytes of commercial data and supports 28,000 AI models running production daily, providing the scale and domain expertise required to power trusted commercial decisions.
"Optiq is about fundamentally changing how people interact with NIQ intelligence," said Troy Treangen, Chief AI & Product Officer at NIQ. "By combining conversational access with NIQ’s harmonized data and business context, we are moving more of the complexity behind the scenes. Clients can start with a business question, understand the basis for that answer and move more quickly toward action."
Optiq Chat expands globally later this month
As part of the next phase of the rollout, Optiq Chat will expand to clients for a limited beta release globally later in September, with all eligible NIQ Discover clients expected to have access by the end of the month.
Clients can use natural language to explore questions across business areas such as category and brand performance, competitive dynamics, pricing and promotions. They can then investigate results with follow-up questions as new areas of inquiry emerge.
The experience is designed to reduce the complexity between a business question and the data required to answer it, helping users move more quickly from question to insight to action.
The rollout builds on NIQ’s broader AI strategy across applications, infrastructure and workflows, including the ConnectAI Charter Program, new enterprise AI integrations and the development of agentic commerce measurement. Together, these initiatives are expanding how NIQ’s proprietary data and expertise can be accessed, embedded and applied across client organizations.