• Brand Engagement Network’s Cataneo unit set to showcase its AI-integrated MYDAS media platform at IBC2026 in Amsterdam, Sept. 11-14.
• US rollout accelerated via a new Cataneo headquarters on Madison Avenue in New York; deployments at US media groups already underway.
• MYDAS manages ad inventory for more than 1,000 media brands across over 200 broadcast and digital channels globally.
• Cataneo highlighted a MYDAS Optimizer feature it expects to lift revenue by 10% or more.
• Don Durand appointed chief sales officer as Cataneo targets expansion in the US market.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Brand Engagement Network Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: GE42864) on September 09, 2026, and is solely responsible for the information contained therein.