On the evening of September 9, Apple announced the iPhone 18 Pro and iPhone 18 Pro Max at its fall press conference. According to Apple's official website, the iPhone 18 Pro with a 6.3-inch display starts at 9999 yuan, and four storage versions are available: 256GB for 9,999 yuan, 512GB for 11,999 yuan, 1TB for 15,499 yuan, and 2TB for 20,499 yuan. The 6.9-inch iPhone 18 Pro Max starts at 10,999 yuan in China and offers four storage versions: 256GB for 10,999 yuan, 512GB for 12,999 yuan, 1TB for 16,499 yuan, and 2TB for 21,499 yuan. Available in four colors: burgundy, glacier blue, silver, and black. The new model will be pre-ordered on September 12 at 8 p.m., and will officially go on sale on September 18. According to Apple's official website, each customer is limited to 2 iPhone 18 Pro and 2 iPhone 18 Pro Max. All models will go on sale after approval.

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