The Zhitong Finance App learned that the mobile phone industry chain has generally declined. As of press release, Qiu Tai Technology (01478) fell 3.83% to HK$5.53; Gaowei Electronics (01415) fell 2.86% to HK$23.8; BYD Electronics (00285) fell 2.73% to HK$24.22; and Lansi Technology (06613) fell 1.87% to HK$23.16.
According to the news, early this morning, Apple held an autumn product launch with the theme of “Surprise and Shine” as scheduled to officially launch the iPhone 18 Pro, iPhone 18 Pro Max, and the iPhone Duo, its first folding screen phone. Along with the introduction of new products, prices for the entire product line were raised. Among them, the iPhone 18 Pro series increased overall in price compared to the previous iPhone 17 Pro series. Among them, the top 2TB iPhone 18 Pro Max increased by 3,500 yuan compared to the same version of the previous generation, the highest increase of the Pro series in recent years; at the same time, Apple China's official website simultaneously raised the sales price of the four old models on sale.
It is worth noting that at the beginning of this month, many mainstream mobile phone brands have adjusted their product prices one after another. Prices of flagship models have risen by hundreds to 1,000 yuan, while entry-level models have also seen price changes of around 100 yuan. Wang Jiping, vice president of market research firm IDC, said that the global average smartphone sales price (ASP) is expected to soar to 581 US dollars this year, up 27.6% year on year, the biggest annual increase in the industry's history. The sharp rise in ASP was not demand-driven, but rather a cost-driven passive price increase.