• Azerion Group NV expanded its Belgian DOOH footprint, shifting from campaign access to operating its own screen networks.
• Hawk DSP added exclusive inventory via partnerships, lifting captive DOOH reach across fuel stations, sports clubs, parking, hotels.
• Belgium now has more than 1,000 exclusive screens via Hawk or Improve Digital, with more partner networks still integrating.
• Strategy targets an omnichannel offer combining DOOH with mobile, digital audio, aiming to build Belgium’s third-largest retail media network.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Azerion Group NV published the original content used to generate this news brief on September 10, 2026, and is solely responsible for the information contained therein.