According to Zhitong Finance App, Sipney (02583) announced that the Group is a Chinese pure gold precious metal watch designer, manufacturer and brand owner, and its main business is still focusing on the development and production of watches and jewelry with gold cases and gold bezels. The Group implemented the following business initiatives in September 2026:
(i) “Smart Jewelry” Group Standard Launched
The company joined hands with the National Jewelry Standardization Technical Committee (number is TC256), Beijing Guoshou Jewelry Inspection Co., Ltd., Future Wear Health Technology Co., Ltd., and Zhongzheng (Shenzhen) Jewelry Intelligent Manufacturing Co., Ltd. jointly initiated the formulation of a “smart jewelry” group standard. The standard (a) filled the standardization gap in China's smart jewelry industry; (b) unified production process, material definition, functional parameters, quality inspection standards and safety standards; (c) established a solid rule foundation for the systematic and large-scale development of the industry.
(ii) Smart jewelry business development
The company launched the world's first pure gold smart ring and received the industry's first pure gold smart ring special certificate issued by Beijing Guoshou Jewelry Inspection Co., Ltd. The “pure gold + smart” product model pioneered a new category circuit in the jewelry industry, was recognized by Beijing Guoshou Jewelry Testing Co., Ltd., and achieved an important breakthrough from product concept to testable, verifiable, and commercially implementable. At the same time, the Group and Shenzhen Guocera Yongfengyuan Co., Ltd. launched a joint Guocera smart ring, which deeply integrates national banquet-grade Oriental porcelain materials with classic royal porcelain patterns with intelligent sensing systems, health monitoring and AI services, injecting a rich Oriental cultural core into smart jewelry and interpreting a rich oriental aesthetic narrative at the fingertips of Fang Cun.
(iii) Launch AI smart retail solutions
Shenzhen Jinling Artificial Intelligence Co., Ltd., a subsidiary of the company, officially launched the Jinling Jewelry Store AI retail smart device. Based on the company's “GrowthAgent OS” platform, we launched an AI-enabled smart retail solution combining standardization and customization. It focuses on the jewelry retail scene. Through core services such as intelligent shopping guide, inventory management, and customer insight, it has built a three-in-one competency structure of “terminal transformation+brand operation+long-term growth” to achieve integrated implementation of the entire link from data identification and analysis, accurate customer promotion, business-driven execution, and internal management collaboration to management-assisted decision-making. The core advantage is that there is no need to restructure the store's existing business processes, and supports lightweight and rapid deployment. It can not only effectively increase customer value, but also significantly improve store efficiency, reduce operating costs, and help jewelry retail companies obtain implementable and verifiable business efficiency improvement plans.
The Group will continue to lay out the field of “precious metals+wearables+intelligence” to promote the leap from material technology to intelligent interaction and industrial ecology while retaining material technology. In the future, the Group will adhere to the mission of “technological innovation and restructure gold”, work with industry partners to empower the industry with digital intelligence technology, aggregate industry resources, explore a new growth curve for the precious metal wear industry in the AI era, and promote the development of the gold and jewelry industry in the direction of digital intelligence, ecology and high-end.