• Amer Sports’ Salomon agreed to a five-year global partnership with IRONMAN starting in 2027.
• Salomon becomes IRONMAN Global Premier Partner through 2031, with exclusive rights in performance footwear, apparel, technical bags.
• Deal covers IRONMAN events globally, positioning Salomon across the race ecosystem, including ownership of the IRONMAN running course.
• Salomon will serve as title partner of the 2027 IRONMAN World Championship in Kona, Hawai’i.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amer Sports Oyj published the original content used to generate this news brief on September 11, 2026, and is solely responsible for the information contained therein.