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Alibaba (BABA) Stock Looks Discounted On Its 31% Three Year Return
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Alibaba Group Holding stock has fallen sharply over the past year, and a fresh intrinsic value check suggests the market price may still sit well below what the underlying cash flows imply. The market is clearly cautious, while both a Discounted Cash Flow (DCF) estimate and traditional multiples currently point to Alibaba as being priced on the low side.

  • Over the last 3 years, Alibaba Group Holding has returned about 31.0%, which leaves longer term holders in positive territory despite more recent weakness.
  • New AI and cloud initiatives such as the Accio e-commerce agent platform and the expansion of Alibaba Cloud into Brazil can support cash flow potential, while legal action over alleged securities fraud may weigh on how much investors are willing to pay for that future.
  • The broader checks lean cheap, with a high value score of 5 and both the Discounted Cash Flow (DCF) intrinsic value and earnings multiples suggesting the shares trade at a discount of around 31.7% to estimated worth.

For investors, the debate is whether Alibaba Group Holding’s current price already reflects the legal and sentiment risks or if the gap to the intrinsic value estimate remains too wide to ignore.

Spot under-pressure giants like Alibaba Group Holding, then widen your watchlist with hand-picked value ideas using 33 high quality undervalued stocks.

Is Alibaba Group Holding a Bargain on Cash Flow?

The Discounted Cash Flow (DCF) model here values Alibaba Group Holding based on projected cash that could accrue to shareholders over time. Latest twelve month free cash flow is reported as a cash outflow of CN¥31.2b, so the model assumes a recovering profile that moves back into positive free cash generation rather than a steady state today.

On those projections, the 2 Stage Free Cash Flow to Equity approach points to an intrinsic value of about $159 per share, which implies roughly a 31.7% gap to the current market price. Alibaba Group Holding is modeled as a growing cash generator over the coming decade, even though the starting point is a recent period of negative free cash flow.

Michael Burry’s criticism of Alibaba’s planned $10.2b share issuance helps explain why sentiment may keep the stock trading below the DCF estimate despite the higher modeled cash flows.

On this cash flow view, Alibaba Group Holding stock currently screens as undervalued relative to the discounted value of its projected CN¥ free cash flows.

Our Discounted Cash Flow (DCF) analysis suggests Alibaba Group Holding is undervalued by 31.7%. Track this in your watchlist or portfolio, or discover 33 more high quality undervalued stocks.

BABA Discounted Cash Flow as at Sep 2026
BABA Discounted Cash Flow as at Sep 2026

Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Alibaba Group Holding.

Is Alibaba Group Holding Still Cheap on Earnings?

P/E is one way to compare Alibaba Group Holding with other profitable retailers and tech platforms using a single headline number. On this metric, Alibaba trades on about 24.7x earnings, above the Multiline Retail industry average of roughly 19.2x but below a peer group average of 30.4x. That places the stock in the middle of the pack, not the most expensive in its space, yet not the lowest priced either.

The fair P/E ratio implied by broader fundamentals sits higher at about 38.2x. Against that yardstick, Alibaba’s current 24.7x implies the shares change hands at a discount to what this model suggests for a business with its mix of earnings profile, sector, scale and risk. Legal questions and debate over the US$10.2b share issuance may help explain why the market is not paying closer to that fair multiple today.

On this earnings yardstick, Alibaba Group Holding appears undervalued because its current P/E trails the fair ratio implied by its fundamentals.

NYSE:BABA P/E Ratio as at Sep 2026
NYSE:BABA P/E Ratio as at Sep 2026

See what the numbers say about this price — find out in our valuation breakdown.

The Alibaba Group Holding Narrative: What Would Justify Today's Price?

Simply Wall St Narratives pick up where the Alibaba Group Holding valuation puzzle leaves off and spell out which paths for future growth, profitability and earnings would need to play out for the shares to be worth meaningfully more or materially less than today’s price, and they live on Simply Wall St’s Community page. Each narrative links its number to a clear view on where Alibaba Group Holding's growth, margins and risks might head next, giving you a reference point you can return to as fresh information emerges.

One of the top community narratives on Alibaba Group Holding: 42% undervalued

"Advancing AI and cloud infrastructure, with Alibaba committing RMB 380 billion over three years, is described as positioning the company to benefit from persistent enterprise adoption of generative AI and increasing cloud workloads."

Read one of the top narratives on Alibaba Group Holding

Do you think there's more to the story for Alibaba Group Holding? Head over to our Community to see what others are saying!

The Bottom Line

Alibaba Group Holding screens as undervalued on both the Discounted Cash Flow (DCF) intrinsic value estimate and the earnings multiple view, which point in the same direction even after factoring in sentiment and legal overhangs. The key question is whether the market is correctly discounting those risks or applying a wider margin of safety than the cash flow and P/E workups imply. Everything now hinges on one assumption. Investors need to judge whether Alibaba’s AI, cloud and e-commerce investments convert into durable earnings power that closes part of that valuation gap, or whether legal and governance concerns keep the stock on a lower multiple for longer.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.
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