• Adyen was selected as global payments partner for SODA, operator of Japan marketplace SNKRDUNK, to support international expansion.
• SODA deployed Adyen Uplift to tighten fraud controls, lift authorization rates, reduce false declines, improve checkout conversion.
• SNKRDUNK adopted the platform across global e-commerce operations in February 2026; rollout to physical stores is planned.
• Single-provider setup combines gateway, risk management, acquiring, reducing operational complexity as SODA scales globally.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Adyen NV published the original content used to generate this news brief on September 14, 2026, and is solely responsible for the information contained therein.