“Korea Times” September 13 article, original title: From drinks to cars, Chinese brands are taking Southeast Asia by storm. Tanawa, 34, is an office worker and works in Bangkok, the capital of Thailand. He starts his BYD ATTO 3 electric car every morning. On his way to work, he will stop by the Chinese cheap drink chain Michelle Ice City to buy a 20 baht lemonade. In his spare time, he browses the Chinese short video platform TikTok and clicks the links at the bottom to shop. His daily life is surrounded by Chinese brands, popularly known as “C-Brands.” A few years ago, “C-Brand” was still synonymous with “cheap” in Thailand. Today, the situation has changed dramatically. “C-Brand” extends from affordable food and beverages to high-end fashion and cutting-edge electric vehicles. The expansion of Chinese enterprises into Southeast Asia is no longer limited to large-scale infrastructure investment and manufacturing, but also penetrates into the daily lives of consumers.

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