The Zhitong Finance App learned that Danish pharmaceutical company Novo Nordisk (NVO.US) has launched a comprehensive rebranding centered around the shorter name “Novo”. The company will use “Novo” in its daily brand promotion, but the legal name will remain Novo Nordisk A/S. The original name dates back to the 1989 merger of Novo Terapeutisk Laboratorium with Nordisk Insulinlaboratorium. The name change revolves around the slogan “Lasting Health Starts Now” (Lasting Health Starts Now), with the aim of linking Novo Nordisk research more closely to consumers' daily lives.

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