• Acquia published research on Sept. 14, 2026 showing CMOs and CIOs diverge on who leads shared AI platform decisions.
• 57% of CIOs/CTOs identify as primary CMS/DXP decision maker; CMOs report a split between marketing, IT, head of digital.
• Governance risk is rising: 66% of CMOs treat controlled AI-generated marketing as a brand-reputation issue.
• Only 41% of CMOs are confident they can embed governance into AI initiatives; 73% are confident in driving revenue growth.
• Data readiness constraints persist: 70% of CIOs/CTOs cite data sovereignty; 56% delay AI until integrity improves; 51% flag migration complexity.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Acquia Inc. published the original content used to generate this news brief on September 14, 2026, and is solely responsible for the information contained therein.