Compass gives financial advisors private company intelligence, client-specific planning and anonymous execution support in one workflow.
HUNTINGTON BEACH, Calif., Sept. 14, 2026 /PRNewswire/ -- Collective today launched Compass, Collective's AI platform built to help financial advisors understand, plan for and act on their clients' pre-IPO equity. Selected from hundreds of applicants for the AI Demo Drop at the Future Proof Festival, Compass is being demonstrated live on the main stage today.
For many advisors, private company equity has become the largest asset on their clients' balance sheets. There are now 900+ U.S. unicorns worth roughly $6 trillion, up from just 10 in 2010. The median time from founding to IPO is now about 14 years. Employees and founders often hold enormous paper wealth that is hard to value, plan for, or convert into liquidity or a smart diversified portfolio. Advisors, wealth product providers and wealth platforms lack the data and infrastructure to help them.
"Advisors are being asked to counsel clients whose single biggest holding is an asset they can't value or do anything with," said Greg Brogger, CEO and co-founder of Collective. "It's not a knowledge gap. It's an infrastructure gap. Compass closes it." With Compass, advisors can access private market data, tools and execution capabilities a general-purpose AI can't reach. Generic chatbots can only describe private market solutions at a conceptual level. Compass learns a client's specific circumstances, identifies the best solution to achieve their goals and then helps get it done.
Research. Plan. Execute.
Compass combines proprietary private market intelligence, planning tools and execution services in one AI interface:
- Research. Company-level information on thousands of private companies including enterprise value, per share pricing, financing history, capital structure and issuer secondaries and transfer policies.
- Plan. Compass learns and retains client context and goals across sessions to generate client-specific analysis, including exit scenario and payout modeling, option exercise and forfeiture analysis, concentration risk and tax modeling. Compass then matches client goals with a specific wealth strategy. Every analysis is built on expert-vetted models, with assumptions and reasoning shown in plain language an advisor can put in front of a client or compliance officer.
- Execute. Compass and Collective's transaction team are available to source actionable terms and bids from counterparties. Covered solutions include stock sales, forwards, recourse and non-recourse loans, option exercise solutions, exchange funds, donor-advised funds, charitable remainder trusts and 10b5-1 plans. The advisor and client's identity is kept confidential until the advisor selects their counterparty.
Today's stage demo features a hypothetical client: a California-based CTO who needs $2 million in cash within 60 days while diversifying a concentrated position and minimizing their taxes. In one chat session, Compass values the client's options and creates an executable plan combining a stock loan and an exchange fund contribution.
"Generating informed, effective wealth strategies like this used to take advisors weeks, many phone calls and emails, and referrals to private market specialists," Brogger said. "We built Compass so an advisor can do it inside one session, without handing off the client relationship."
Availability
Compass is available to financial advisors today. For a limited time, Compass is free for advisors – no credit card required. The first 100 advisors to register at collectivecompass.ai lock in this promotional offer for life.* Future Proof attendees can register at Collective's kiosk, Booth 726, Zone 3, through September 17th.
*Promotional offer subject to terms and conditions available at collectivecompass.ai.
About Collective Compass
Compass is Collective's private market AI platform for financial advisors. It combines private company information, market data, planning tools, wealth-solution analysis and execution services to help advisors identify and implement the best outcomes for clients holding private company equity. Compass is built by Collective, whose team founded SharesPost, the first marketplace for shares in private, venture-backed companies, the Private Shares Fund (formerly the SharesPost100 Fund), launched Nasdaq Private Market and created the Collective Exchange Fund, the first exchange fund for private company shareholders. Learn more at collectivecompass.ai.
Media Contact
Giora Farber
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Compass provides information and analysis for use by financial professionals. It does not provide investment, tax or legal advice to any individual. Its output is not a recommendation to buy or sell any security. Advisors remain responsible for suitability determinations and for advice provided to their clients. Private company securities are illiquid and speculative. Transfer restrictions may prevent any transaction from being completed. Indicative terms are not commitments.
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SOURCE Collective
