• Amorepacific’s Sulwhasoo began a full-scale expansion into Japan’s luxury beauty market with its first official department-store pop-up.
• The pop-up runs Sept. 5 to Oct. 13 on the first floor of Isetan Shinjuku’s main building.
• The launch is designed to broaden local distribution, with sales also routed through Isetan Beauty Online, Qoo10, Amazon Japan.
• Sulwhasoo operates more than 600 stores across 15 countries, positioning Japan as a new growth market for the brand.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amorepacific Corporation published the original content used to generate this news brief on September 11, 2026, and is solely responsible for the information contained therein.