• Citynews launched BrandCut, a vertical video advertising format aimed at capturing mobile-first attention through creator-led branded content.
• Partnership with Aurora Management strengthens creator selection, positioning the format as a hybrid of editorial distribution, influencer marketing, brand storytelling.
• Integrated distribution across Citynews properties seeks to lift reach, extend campaign impact beyond paid social, improve efficiency versus standalone influencer buys.
• Early campaigns averaged 550,000 views, 1.2 million reach, 60% engagement rate, supporting broader commercial rollout across multiple industries.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Citynews S.p.A. published the original content used to generate this news brief on September 14, 2026, and is solely responsible for the information contained therein.