The Zhitong Finance App learned that from August 31 to September 15, Mao Geping (01318) founder Mao Geping (01318) and his wife, Wang Liqun, used their own capital to increase their holdings of the company by 1,310.7 million shares through the secondary market. The latest shareholding ratio after the increase was 46.75%, costing about HK$64.16 million. In addition to the increase in holdings in May 2026, Mao Geping and his wife have increased their holdings by a total of 1.8834 million shares, costing about HK$100 million.
Core executives have increased their holdings by a large amount of their own capital, which is a strong endorsement of the company's valuation expansion space and long-term business prospects, and the motivation to increase their holdings is based on the company's steady operating performance. In the first half of 2026, Mao Geping's performance continued its high growth trend, achieving revenue of 3.267 billion yuan, up 26.2% year on year; net profit of 807 million yuan, up 20.3% year on year; and gross profit margin of 84.8%, up 0.6 percentage points year on year.
Currently, the overall growth of the beauty industry is under pressure. Terminal consumption intentions tend to be cautious, and the growth of most brands in the industry is slowing down. In this context, Mao Geping has maintained double-digit revenue and profit growth, which shows the strong management resilience of leading domestic cosmetics companies, and also confirms the effectiveness of the brand's product strength and channel operation capabilities.
Market analysts believe that the founder's real money and silver holdings combined the fundamentals of bucking the trend to form a double positive resonance, which not only effectively boosted market confidence and stabilized expectations in the secondary market, but also once again verified Mao Geping's core value as a leader in high-end domestic makeup. In the future, as the company continues to iterate on new products, the refinement of channel operations, and the continuous release of brand potential, Mao Geping is expected to continue to cross the industry cycle and achieve dual progress in performance and valuation.