• Equativ joined the European Media Marketplace, a consortium formed in summer 2026 to pool premium media inventory with first-party data.
• The group targets advertisers seeking scaled access across the open web, including display, video, CTV, retail media, with fewer intermediaries.
• Christophe Parcot was named non-executive chairman to steer governance, represent the coalition externally, support partner expansion, market testing.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Equativ SAS published the original content used to generate this news brief on September 17, 2026, and is solely responsible for the information contained therein.